Seeking a transformational Head of Marketing to modernize a category defining legacy brand into a new age, aspiration led, digitally strong consumer brand, focusing on kids and teens, while protecting and amplifying its scale, trust, and market leadership.
This is a high impact leadership role, reporting into the CEO, with influence across product, sales, design, and strategy.
Why This Role Is Critical
The category is evolving from commuter to aspirational youth, fitness culture, sustainability, premiumization, and digital discovery.
The has unmatched heritage and scale, but requires sharper targeting & positioning for kids and teens with cultural relevance, storytelling, and digital acceleration.
This is a high impact leadership role, reporting into the CEO, with influence across product, sales, design, and strategy. This role will define the brand’s next chapter for the next decade.
Key Mandates
Reposition the brand as a modern, youth relevant, aspiration led mobility brand.
Build strong digital, content, and community engines.
Strengthen kids/teens, premium and lifestyle segments while protecting mass leadership.
Create a consumer obsessed, future ready marketing organization.
Ideal Background (Must Have)
Senior marketing leader from large FMCG, consumer durables, automotive, lifestyle, sports, or scaled D2C brands.
Proven experience in transforming or modernizing a legacy brand/ gaming startups preferred
Strong balance of mass brand building and new age digital marketing.
Experience working with complex distribution, retail, and trade ecosystems.
What Will Differentiate a Top Candidate
* Clear examples of brand repositioning or rejuvenation.
* Kids/Teens, culture, content, and influencer sensibility.
* Strong leadership presence and ability to influence non marketing stakeholders.
* High obsession towards Execution Excellence
* Commercial orientation—connects brand work to growth and market share.
Non Negotiables
* Strategic depth + execution bias.
* Comfort with scale, ambiguity, and transformation.
* Strong people leadership and agency management capability
Share CVs to pooja.c@3point.in